ataW is a select shop directly managed by Sekisaka, a commercial lacquerware manufacturer founded in 1701. In addition to the products of the original product brand SEKISAKA, the shop's original lacquerware and glasses, domestic and foreign daily necessities, design products, clothes, furniture, music CDs, etc. are exhibited and sold. They select products not only based on the beauty and functionality of their appearance, but also on their unique perspectives and methods. In addition, it is a place where people from all over the country constantly visit, such as holding special exhibitions in which designers and artists collaborate with traditional crafts such as Echizen lacquerware and Echizen washi paper. The store layout and plans change regularly, so you can feel the freshness whenever you visit. Located at the gateway to the Kawada area, if you suddenly see a stylish building in the countryside, it's definitely ataW.